[January 2019 Video] Social Media for Lawyers | Lael Sturm

About the Event

“Social Media for Lawyers” talk will be presented by Lael Sturm.

Lael Sturm will lead the session and answer your marketing questions with the goal of giving you actionable advice that you can put to work immediately. Lael has been working in digital marketing for over 20 years. His agency, LPSS supports businesses of all sizes (including a wide range of law firms) with one important thing in common: they all want to grow.

The key learning points are:

  • How to use Facebook, LinkedIn, and Instagram to reach new clients
  • Content expertise as a marketing tool
  • What does success on social media look like?

[December 2018 Video] Avoiding the Marital Doghouse | Mark Perlmutter

About the Event
“Avoiding the marital doghouse: counsel from an old law dog who now practices couples therapy” presented by Mark Perlmutter.

A former 30- year-plus Texas Trial Lawyer, “superlawyer” and “legal innovator,” Mark Perlmutter, MA, JD, now helps individuals and couples to have a more satisfying business and intimate relationships. He also mediates, and is an Adjunct Professor of Law at UC Hastings and the University of Texas School of Law where he teaches “Powerful Communication From the Inside Out.”He practices as a relationship coach with Managing Human Differences (Managingdifferences.net) helping businesses manage workplace conflict, has counseled law students at Golden Gate University and serves as a Licensed Marriage and Family Therapist focusing on couples therapy and public speaking anxiety.

The key learning points are:

    • Learn how to write an owner manual for working on your partner
    • Learn how to avoid those pesky repetitive fights that seem to be out of control and take on a life of their own
    • Learn how to take charge of marital conflict and restore the connection with your partner

[November 2018 Video] Selling Grandma’s House | Craig Ackerman

About the Event
“Selling Grandma’s House” presented by Craig Ackerman.

Craig grew up in New Jersey where he learned to renovate homes, manage tenants and sell residential buildings with his father. Living for 10 years in Singapore and Shanghai, China, on assignment in the commercial real estate industry, Craig returned to the US and established Ackerman Realty Group in 2003.

Craig wrote “Selling Grandma’s House” and frequently presents to Legal and Financial Consultants about how best to advise their aging clients.

Craig has closed over 400 sales and ranks in the top 1% of all Bay Area Realtors.

The key learning points are:

  • How to get significantly higher prices – always
  • Keys to a seller-centric system that breeds buyer exuberance
  • The highest paying home preparation steps
  • Marketing “Must Dos” that cost the seller nothing

[October 2018 Video] The Best Way To Sell Your Law Practice | Donald William Schwartz

About the Event
“The Best Way To Sell Your Law Practice” presented by Donald William Schwartz.

Don Schwartz is a recognized business appraiser, popular speaker and workshop presenter on ways to build long-term sustainable business value in your business and professional practice.

The key learning points are:

    • Despite popular thinking, law firms can be sold

    • Who is the most qualified specialist to do so?

    • What are the best approaches and methods to use?

[September 2018 Video] The Systems and Strategies Behind a Profitable Law Firm | Leo Manzione and Albert Stoll

 

About the Event
“The Systems and Strategies Behind a Profitable Law Firm” presented by Albert Stoll and Leo Manzione.

In August of 1994, Al founded the law firm now known as Albert G. Stoll, Jr. | A Law Corporation.  In his 24 years of plaintiffs law practice, Al has handled more than 40 personal injury jury trials where negligent drivers have caused injuries to other drivers, pedestrians, motorcycle and bicycle riders.  Al has also handled numerous premise liability, slip and fall, product liability, medical malpractice, police excessive force, and employment law cases.

He enjoys practicing law with his two partners Walter Haynes who also handles personal injury cases and Jessica Juarez who represents employees in discrimination and wage and hour matters. Al Lives in Marin County with his wife Julie and three children.

Leo Manzione, Business Coach, Coaching Coordinator, and Partner at Run Right Consulting, lives to help people succeed. Whether that is doubling annual income or making a vacation possible while the business continues to grow, he is here to help. He meets with hundreds of international business owners and executives each year to assess whether or not working with Crystal is the right fit on both ends. If it is, he gets them started with one of the best investments they will ever make. If not, he makes sure they are on the path toward success nonetheless.

The key learning points are:

  • Success stories, as well as failures, from growing law firms in the SF Bay Area
  • Systems mindset: What is a system? How do they work? How do I build them to serve me and my firm?
  • Specific systems that have helped make us and our clients a lot of money

Top 5 systems to:

  • Be able to go on vacation (even as a solo practitioner)
  • Build infrastructure for the first employee
  • Manage teams, deadlines, and calendars
  • How to source multimillion-dollar cases
  • How to increase, manage, and diversify cashflow
  • Strategies that apply to every stage of a firm from solo practitioner to multimillion-dollar law firm
  • What to expect: inevitable challenges, opportunities, and milestones during a firm’s lifetime
  • What’s possible: how you can build a firm around your life instead of having to build your life around your firm

[April 2018 Video] Social Media Best Practices | Paula Mattisonsierra

About the Event
“Social Media Best Practices” presented by Paula Mattisonsierra.

In this presentation, Paula Mattisonsierra will discuss:

  • Develop an understanding of the purpose of your website.
  • Increase the conversion rate of your advertising dollars.
  • How to more effectively work with your web designer.

Paula Mattisonsierra is the Marketing Director & Founder of Power Marketing SF (PMSF), an off-site marketing department targeting small to mid-sized businesses.

Power Marketing SF – “Your Off-site Marketing Department”; developing/managing tactical marketing plans and managing the day-to-day marketing activities. PMSF also manages existing marketing vendors to ensure that the entire team is the on-brand message, goal, and budget.

Getting you back to the business of running your business.

She has successfully launched 4 businesses of her own.

[February 2018 Video] Everything You Need to Know About Renting Property Using Airbnb | Michael J. McLaughlin

About the Event
“Everything You Need to Know About Renting Property Using Airbnb” presented by Michael J. McLaughlin.

In this presentation, Michael J. McLaughlin will discuss:

  • Who can legally rent a property using platforms like Airbnb?
  • What are the requirements for legally renting a property using Airbnb?
  • What are the penalties for breaking the law?

Michael McLaughlin is the sole shareholder and senior attorney McLaughlin Sanchez. He represents landlords in eviction suits and has successfully tried complex unlawful detainer actions before Bay Area juries. With extensive knowledge of real property law, Michael regularly speaks on landlord-tenant topics before real estate groups and financial institutions, including Coldwell Banker, Paragon Real estate, and Citibank. As the founder of McLaughlin Sanchez, Michael concentrates his practice on representing landlords in disputes with tenants, including negotiating tenant buyout agreements as well as representing property owners who have disputes involving real property.

Michael has practiced law for over 17 years and prides himself in developing individually tailored strategies to match each client’s need to obtain the most cost-effective results. He obtained his undergraduate degree from the University of Washington in Seattle and graduated summa cum laude, fifth in his class, from the Seattle University School of Law.

In his leisure, Michael enjoys working out, camping, and exploring around in his Jeep.

[January 2018 Video] Growing Your Firm Using Proven Methods in 2018 | Leo Manzione

About the Event
“Growing Your Firm Using Proven Methods in 2018” presented by Leo Manzione. 

In this presentation, Leo Manzione will discuss:

  • The five proven ways to grow a law firm and any other business for the non-attorneys
  • Lead vs. Lag measurements: what numbers to focus upon and how to increase them
  • The main distractions attorneys face when trying to increase their profits
  • Walk out with tools and questions you can apply right away

Leo Manzione, Coaching Coordinator and Director of Marketing for Run Right Consulting, lives to help people succeed. Whether that is doubling annual income or making a vacation possible while the business continues to grow, he is here to help. He meets with hundreds of international business owners and executives each year to assess whether or not working with Crystal is the right fit on both ends. If it is, he gets them started with one of the best investments they will ever make. If not, he makes sure they are on the path toward success nonetheless.

After receiving an accounting degree from a top-ranked program, he co-founded a consulting firm in college that grew its clientele by 5 million in 2015. He points to the lives he has helped change as his greatest achievement and motivation. This Bay Area native can be found with a business owner or executive, networking, teaching a workshop, or listening to an audiobook on a treadmill at nearly any given time.