Trademarks: What to Know and How to Look at Them by Eric D. Morton
The key learning points are:
- Understand how to determine if something is a trademark
- Learn what is really important about trademarks
- From what perspective to view a trademark
- The significance of trademark registrations
- What makes a strong trademark
- What weakens a trademark
Please note this video is not offered for MCLE credit. We are only authorized to give credit to those who attend at the time of the presentation.