Importance of Telling Your Story, Through Video

July 19, 2018 @ 10:00 am – 11:30 am America/Los Angeles Timezone
New York Life 9th Floor
425 Market St
San Francisco, CA 94105
Albert G. Stoll, Jr.
Importance of Telling Your Story, Through Video @ New York Life 9th Floor | San Francisco | California | United States

This talk will be presented by Jason Steinberg

Jason began his photography career in 1998, documenting his collegiate soccer team and trying to convey the intensity of life in Los Angeles to his family in the Midwest. He used the camera as an ice breaker and learned to document the magic of people living their own passionate stories.

After moving to San Francisco, he completed a B.A. in Journalism at SFSU in 2005, and began working in photojournalism at the San Francisco Examiner. Steinberg Imagery began out of work at the SF Examiner, using story telling to define a business of photography and videography. Today, Steinberg Imagery fulfills the marketing needs of a wide variety of clients, from family run businesses to large corporations.

The key learning points are:

  • Video Shows Great ROI
  • Video Builds Trust (Content Marketing)
  • Google Loves Video
  • Video Appeals to Mobile Users (who reads on their phone?)
  • Video Marketing can Explain Everything
  • Video Encourages Social Shares (again accelerating trust)