Attorney Action Club (AAC) is a community of legal professionals that exists to help lawyers succeed in life and business. Our membership includes both practicing lawyers and legal professionals who help lawyers succeed. AAC helps shine a light on the importance of taking care of yourself and learning to create commercial profitable legal enterprise.
AAC began in 2009. The idea of a monthly meeting of attorneys in diverse practice areas came from my observation, after practicing law for 15 years, that a good percentage of our law firm’s best cases were being referred to us by lawyers in different practice areas. When I discussed this point with other lawyers, my observation was confirmed. Lawyers are a fantastic source of referral business for each other. AAC’s monthly lunch meeting is designed to increase each member’s referral base and that is what has happened year in and year out since 2009. Once attorneys get to know each other, like each other, and build trust with one another by watching each other present on their chosen topics of legal expertise, the referrals simply begin to flow.
We had a great 2020, combining with San Francisco Lawyers Network to host Zoom meetings with excellent, informative speakers that translate into knowledge and networking opportunities to improve our business and well-being. Nothing gives me more satisfaction than having a member come to me after a speaker presents weeks maybe even months later and ask for that particular person’s information, because they remember what key points they spoke about at our meeting. We are about connecting and improving not only our law practices but our work/life balance.
AAC is different than other lawyer organizations in that we specialize in networking and bring value to your San Francisco Bay Area firm. We are comprised of a San Francisco team of lawyers in diverse practice areas who have gained respect in the legal field in Northern California and the San Francisco Bay Area.
I recognize that lawyers face many challenges. AAC can help you meet those challenges. If you are in the process of growing your firm, you can find yourself in the feast or famine cycle. You face challenges with growing, hiring and mission. In addition, you need to figure out the money issues like how to earn when you are absent and retirement.
As attorneys and law professionals, we are not alone. We are a great resource for each other. What better way to learn and network than meeting monthly with a diverse group of law professionals at AAC? You do not have to reinvent the wheel. Our community supports itself and is made up of attorneys new and experienced as well as a diverse group of professionals that can help along the way.
Since its inception, AAC has been growing. The attendance at our in-person monthly meetings ranged between 30 and 40 local San Francisco Bay Area attorneys and legal professionals. Our current Zoom meetings have anywhere from 25 to 50 participants. Our invitation list is comprised of over 750 lawyers and legal professionals.
We look forward to 2021 and what we can learn and who we can meet that will make our law practices and lives stronger.